Privacy Policy

Last updated: 07/04/2026

Alliance Hub (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website https://alliancehub.co.uk.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and we aim to be transparent, fair, and clear in how we use personal data.

1. Who We Are (Data Controller)

Alliance Hub is the data controller responsible for your personal data.

Contact details:
Email: info@alliancepsychology.com
Website: https://alliancehub.co.uk

If you have any questions about this Privacy Policy or how we use your data, please contact us using the details above.

2. Personal Data We Collect

We may collect and process the following types of personal data:

a) Information you provide directly

Name
Email address
Organisation name (where relevant)
Account or enrolment information
Any information you submit via forms, learning platforms, or direct contact

This may include information entered through learning or organisational tools hosted on the site.

b) Information collected automatically

IP address
Browser type and version
Device and operating system information
Pages visited and interactions with the site
Date and time of visits
Cookie data

3. How We Use Your Personal Data

We use personal data to:

Provide access to learning content and resources
Manage user accounts and course enrolments
Respond to enquiries and support requests
Improve website performance, usability, and content
Monitor security and prevent misuse
Meet legal and regulatory obligations
Send relevant service updates, resources, training opportunities, and event invitations (including webinars) to support your use of the Alliance Hub

We do not use your data for automated decision-making or profiling.

4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract – where processing is necessary to provide access to learning materials, services, or accounts you request
Consent – where you have actively opted in (e.g. optional cookies or communications)
Legitimate interests –
to operate, maintain, and improve our website and services safely and effectively. We also rely on legitimate interests to send service communications, updates, resources, and event invitations to existing users where there is an established relationship and the communication is relevant and expected. You can opt out of these communications at any time using the unsubscribe link included in our emails
Legal obligation – where we are required to process data by law

5. Course Data and Sensitive Information

The Alliance Hub provides access to training and resources, including content related to mental health and wellbeing. We do not routinely collect detailed personal health information about users.

We do record course access and completion data, which may indicate engagement with health-related content. This data is used solely to manage your account, track learning progress, and improve the service. It is not shared with third parties for any other purpose.

Where users choose to submit information via forms (such as referrals), this may in some cases include personal or sensitive information. We will only process such information where we have a valid lawful basis and, where required, an additional condition for processing special category data such as explicit consent. We take appropriate technical and organisational measures to ensure this information is handled securely and confidentially.

6. Learning Platforms and Organisational Tools

Our website uses the following systems which may process personal data:

LearnDash – to deliver learning content, manage enrolments, and track course progress.

Organisational Toolkit – to support organisational access, reporting, and user management.

Elementor – to present website content and forms.

These tools process data only for the purposes of delivering services through Alliance Hub and do not use your data independently.

7. Marketing and Service Communications

We may contact users of the Alliance Hub with information about relevant updates, resources, training, and events that support the use of our services.

We rely on legitimate interests as our lawful basis for these communications where there is an existing relationship with you as a user or client. We will only send communications that we believe are relevant and beneficial to your role and your use of the Alliance Hub.

We use HubSpot, a customer relationship management and email communications platform, to manage and send these communications. HubSpot processes personal data on our behalf as a data processor, including your name, email address, organisation, and engagement with our communications. For more information, please see HubSpot’s privacy policy at https://legal.hubspot.com/privacy-policy.

You can opt out of receiving these communications at any time by using the unsubscribe link included in every email we send.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to ensure the website functions properly and to understand how it is used. Cookie management on this site is handled by CookieYes, which allows you to accept or reject non-essential cookies and change your preferences at any time. Essential cookies are required for the website and learning platforms to function correctly. For more information, please see our Cookie Policy (managed via CookieYes).

9. Hosting and Data Storage

Our website is built on WordPress and hosted by 123 Reg (UK-based hosting provider). Personal data is stored on secure servers and protected by appropriate technical and organisational measures.

10. Sharing Your Personal Data

We do not sell personal data.

We may share personal data with trusted third-party service providers where necessary to operate our services, including:

Website hosting – 123 Reg
Learning platform services – LearnDash
Cookie management – CookieYes
Email communications and CRM – HubSpot

All third parties process data only on our instructions and are required to keep it secure and confidential. We may also disclose personal data if required by law or to protect our legal rights.

11. International Data Transfers

Some third-party services may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as UK adequacy regulations, standard contractual clauses, or providers with recognised data protection standards.

12. How Long We Keep Your Data

We keep personal data only for as long as necessary:

Account and learning data: retained while your account remains active
Contact or enquiry data: retained for up to 12 months after last contact
Cookie data: retained according to CookieYes and browser settings

Data may be retained longer where required by law.

13. Your Data Protection Rights

You have the right to:

Access your personal data
Request correction of inaccurate or incomplete data
Request erasure of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time (where consent applies)
Object to receiving direct marketing communications at any time

To exercise your rights, contact us at info@alliancepsychology.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://www.ico.org.uk.

14. Data Security

We take reasonable technical and organisational steps to protect personal data from loss, misuse, unauthorised access, or disclosure. While we work hard to protect your data, no system can be guaranteed to be completely secure.

15. Children’s Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us so it can be removed.

16. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of external sites. Please review their privacy policies separately.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date.